Geographical Group Reporting Submission
Cochrane Mexico (Universidad Marista de Merida)
Felix-Julian Campos-Garcia
Instagram Cochrane Infography: Los tenis para correr previenen las lesiones en adultos?
No
Felix Julian Campos Garcia
fcampos@marista.edu.mx
fcampos@marista.edu.mx
Language translations, Dissemination / Knowledge Translation, Contributions to use of Cochrane evidence in healthcare guidelines
Reach: Projection based on LinkedIn benchmarks for scientific and health-related content (engagement rate 2–3% on professional health accounts):
Estimated impressions: 1,500–4,000 within the first 7 days.
Unique views: 800–2,500.
Secondary audience through shares (cascade effect): 1.5–2x multiplier.
Impact
Quality of engagement: proportion of interactions from identifiable professionals (physicians, physiotherapists, researchers, students).
Contribution to counter-narratives against unsupported commercial claims about running footwear.
Reinforcement of Cochrane México's positioning as a trusted reference for evidence in Spanish.
Duration
Preparation: ~1 hour (curation, AI-assisted drafting, editorial review).
Active publication: 4 days (launch).
Peak lifespan: 24–48 hours (maximum algorithmic exposure).
Long tail: 2–4 weeks of residual traffic.
Measurement window: 30 days.
Estimated impressions: 1,500–4,000 within the first 7 days.
Unique views: 800–2,500.
Secondary audience through shares (cascade effect): 1.5–2x multiplier.
Impact
Quality of engagement: proportion of interactions from identifiable professionals (physicians, physiotherapists, researchers, students).
Contribution to counter-narratives against unsupported commercial claims about running footwear.
Reinforcement of Cochrane México's positioning as a trusted reference for evidence in Spanish.
Duration
Preparation: ~1 hour (curation, AI-assisted drafting, editorial review).
Active publication: 4 days (launch).
Peak lifespan: 24–48 hours (maximum algorithmic exposure).
Long tail: 2–4 weeks of residual traffic.
Measurement window: 30 days.